When building your email contact list with your TrafficWave autoresponder, you must also develop a quality relationship with your subscribers. That relationship begins with whatever benefit you offered them in exchange for their name and email and continues through your AR series and occasional broadcasts. In this case, 'branding' doesn't have anything to do with running a cattle ranch. Rather, it's a means of creating a distinction between your messages and all of the others that your subscribers receive. In business, we call this 'good will', and it's actually part of the price computation when trying to sell or buy an existing business.
You see, your optin mailing list is a genuine business asset... and it's worth money. How much it's worth depends on a number of things, but one of them is the perception that your readers have of you - i.e. your 'brand', or public business image. It's crucial that you create a good one, maintain it and promote it. Give your business a personal touch (and a human face) and you will be FAR more successful than the vast majority of so-called marketers who prefer complete anonymity.
Email marketing via list-building is the classic Internet business model and that isn't going to change. But your readers will never buy anything from you if they don't believe or trust you. Remember that.
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