TrafficWave is both an online MLM and a vitally important business tool. It's important because you can't build your contact list and communicate with large numbers of people (and on autopilot) without an autoresponder. But, of course, you're building your list for a reason. You want it to make money for you! So what I want to do is suggest some basic ways to earn more money from your growing list of email contacts.
If you’ve already got a large and loyal list, that's good. But if your list is small, but growing, that's fine too. My ideas should help without suggesting tactics that are being pushy or full of hype. Now, if you’ve got a small list, you simply need to maximize your profit from the subscribers that you do have. If you’re only just starting out and don’t even have a list yet, you really need to know to best monetize your list from the very beginning (and see quick results!) from your new list members. So my point is that my suggestions should help you get the most out of your TrafficWave autoresponder - wherever you are currently at in your online business evolution.
Firstly, I do NOT recommend in-your-face, hard-sell marketing to your subscribers. Lots and lots of people do it, but I would suggest that you don't. There's no need to bombard your list with hype or lies in order to make a buck or two. What I suggest are simple strategies that you can use and modify to suit your needs. But done correctly, these techniques will generate money from any opt-in subscriber list - big or small. In this post, I merely want to focus upon one strategy: Give away quality, free items to the people on your list.
All you're doing is going out and finding genuinely useful resources that are applicable to the topic or theme of your list and supplying those free resources to your subscribers. Don't make it 'junk', either. Whatever you offer to your list, make certain that it has real value to them. But here's how to earn money with this strategy - the free item (while useful) should have an upsell that would make it far better. For example, an ebook on how to set-up a niche blog properly for SEO has real value. But to make that freebie a little better, you can simultaneously recommend software that helps make the blog-creation process simpler and more effective. In other words, you are supplying a free and useful resource, while offering an upgrade option as well - i.e. an offer attached to the free gift.
What I am trying to say is that you are 'offering' rather than 'selling'. Also, it's important to be pro-active and always be on the lookout for NEW items to direct your subscribers to. Free ebooks, ecourses, reports, trial services (and so on) are all good. Naturally, TrafficWave has a 30-Day Free Trial offer and so it's a natural fit with this philosophy. But otherwise, just make a day of searching Google for this stuff. Really work at it, and then just start using this concept. Work the (upgradeable) freebies into your AR series with roughly 10-day intervals and, of course, do unscheduled broadcasts when you see something new that you want to share. Just don't overdo it. This is important. You don't want to overload your readers with free stuff, because then they'll never buy anything.
Speaking of that, they won't pay any attention to the freebie and try it if your message doesn't properly convey its value! Offer some tips on how to get the most out of it. Remember that your goal is to sell them on the upgrade. Also, by offering advice on how to best use the freebie, you are actually adding value to it. You should always strive to provide genuine help and aid to your subscribers. Sure, a list is a pot of gold, but it’s also a pot of real people who have real interests, real needs, real wants and real dreams.
These aren’t just numbers or names in a computer database. We get so caught up in “how many subscribers do you have on your list” that we sometimes forget that those subscribers are real people on the other end of the email. I can guarantee you this: If you look out for your subscribers, they’ll look out for you. If you invest in them, they’ll invest in you. Point out that you are genuinely interested in helping them out. Give them the free resources – yes, to earn you money on the backend – but, equally as important, to help them out on the front end.
THAT'S how you earn money with your list.
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